When did horror films truly become part of the cultural landscape? I still fondly remember my initiation into the art of fear at the tender age of seven, back in the late '80s. I was fortunate to have a grandmother who babysat me, but her idea of child-friendly entertainment was slightly askew: horror flicks. Those images of suspense and terror were akin to adult films; they lived in a realm way above what was suitable for children. My classmates and teachers reacted to my fascination like I was discussing the finer points of those films; the looks on their faces suggested they thought I was a budding psychopath.
If I had to pinpoint a moment when horror transitioned from the fringes to the forefront of American pop culture, I’d wager on 1996 with the release of Scream. Wes Craven’s clever and self-referential take on the slasher genre opened the floodgates. Suddenly, it seemed like everyone was talking about horror, and the genre found itself firmly in mainstream conversations.
My own journey through horror took a circuitous route, particularly with the Evil Dead franchise. It wasn't until I stumbled upon Army of Darkness airing on the Sci-Fi Channel (which they bizarrely rebranded as SYFY). Bruce Campbell’s cheeky charm was familiar, as I had seen him in the delightful The Adventures of Brisco County, Jr. The TV edit of Army of Darkness was a pale imitation of the rated R version, but even that watered-down experience was a hoot.
Little did I know that I was getting into the third act of a saga that had a devoted fanbase. After some sleuthing through TV Guide, I realized I needed to backtrack and find the earlier installments. My then-teen self wandered into a Best Buy. Remember when they actually sold physical media? I bought Evil Dead 2 and Army of Darkness on VHS, all while sporting a convincing older-than-seventeen facade. Somehow, the video store folks didn’t bat an eye when I rented Evil Dead, either.
Years later, Halloween rolled around, and I spotted Evil Dead on a Walmart shelf. It was also a coincidence that I ran into a couple of classmates who shot me a look that screamed, “Weirdo!” for perusing the horror section. Some things never change, I suppose.


