When writing for the print industry or the web, everyone tells you to have you own voice. But what does that really mean?
Finding your voice is simply a matter of writing with
personality. No one wants to read boring informational articles (well, maybe some
people do) or stories, which is why adding personality is effective. However,
there are several ways you can do this.
You can be the casual conversationalist
This is where your writing sounds more like a casual
conversation than your high-school research paper. It is adding
conversation-style words to your writing rather than traditional written words.
This is the style I write in most often and the style that most of my writing
clients prefer.
You can be the funny one
Humor is engaging and fun. The trouble with humorous writing
is that to become funny, sometimes there has to be something to make fun of,
which can be a slippery slope. If you ever visited the website Cracked.com, you
can see what I mean. Their articles are usually quite funny, but often in a
mean or condescending way. If you want to write for humor, then you’ll have to
have a tough skin. Additionally, finding something that your readers will find
funny in addition to something you find funny is fairly difficult. You’d be
surprised at how many jokes are inside jokes.
You can be the passionate one
Writing about something that you are passionate about is one
of the easiest ways to write, because you never run out of things to talk
about. If you have a blog, you must be passionate about your topic. There is a
way to talk about your subject with passion that will convey your thoughts with
emotion and feeling. Use strong words and phrases when writing in passionate
style.
You can be the poetic prose writer
A lot of blogs and writers use this form of writing and are
incredibly successful. For some reason, I dislike this writing style, but it
can be an effective tool for building an audience. Basically, for this voice to
work, you have to use a lot of flowery descriptions and exaggerated ideas. Have you ever seen all those “Dear_” posts on
various website? Those are a form of poetic prose (and sometimes actual
poetry).
You can be incredibly brief
This style of writing is difficult online because to get
“seen” you typically have to write posts that are around 500 words. However,
there is a lot of power in simple phrases and expressed ideas. If you can pair
down the words to the simplest, most clear idea, then you have a voice that is
memorable and exciting to read.
These are a few of the voices I have seen used in different
writing avenues. Of course, adding an effective reader hook can also keep visitors coming back to your writing.
What voice do you use? What voices have you seen on
your favorite websites, blogs, and print media?
Brenda is a fellow
book-lover and coffee-addict. She is a freelance writer, punctuation nerd, and
grammar enthusiast. Her favorite book genres are Science Fiction, Fantasy with
a Twist, and Dystopian. Brenda blogs about books, writing and more at Daily Mayo. Find her here on CaW for Writing
Tips Wednesdays the first Wednesday of every month.
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True, not everyone's humour is to everyone's taste. Germans are generally thought of as having 'no sense of humour' and their humour, I find, is mostly what I term toilet humour. British humour is often very sarcastic, and while I love it, it is a very slippery slope with how others see it IMHO. I would classify myself also as the casual conversationalist, I think.
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