How Can Authors Sell Their Books in Bulk?

Self-published authors now have access to the same or similar resources as traditionally published authors. Even though self-published authors have to do a lot more of their own marketing and distribution, it’s entirely possible for them to sell their work to Fortune 500 companies and other large corporations by selling their books in bulk.

Self-Made

Depending on the genre of your book, it’s entire possible for it to wind up in the hands of the customers and employees of the companies who buy your self-published book. Should your book end up in a bookstore like a traditionally published book, that bookstore might send back any copies of your book that went unsold. When companies and corporations buy bulk books, the sale is final. You don’t have to live in fear of getting a phone call from a company requesting to ship your unsold book copies back. In some cases, self-published authors only have to get a single company to buy their book in bulk in order for authors to get the recognition they’re looking for. 

Why Businesses Buy Bulk Books

One of the reasons for self-published authors to focus on large companies is because companies often offer books as an incentive for individuals to purchase a particular product, much like how you can get an MP3 player or tablet whenever you open a checking account with a bank. Companies might also purchase books in bulk as thank you gift for their customers. You also never know when a company might feel that your book is the perfect inspirational tool for their employees. You also never know how many other people those employees might tell about your book. Again, all it takes is one good sale and you might wind up on a bestseller list. Other reasons that a company or business might want to buy your book include yearly company sales meetings and to give to new home buyers.

Finding Your Niche

You might be confused when trying to decide which companies to market your book to. Take a look at your book to see if you’ve mentioned any products or companies in it that you might be able to pitch to. What’s the overall message of your book and what kind of businesses and companies will be most interested in that message? When you have a list of those companies, check with their websites so that you’ll know for sure whether or not they’re the right company that you’ll want to be pitching to.

If you’re trying to pitch to magazines, make sure that your book lines up with their overall readership. It’s a good idea to read about three recent issues of that magazine so you can be sure that their current readership will really respond to your book and so that you can better focus your pitch once you contact the magazine. While you’re doing all of this research, don’t forget to check with companies that are in your immediate area. While they might not be as large as you’d like for them to be, they can still be a good starting point and can offer you the exposure that you’re really looking for.