You have a business, and whether it is
shiny and new, well-established, or somewhere in between, you
recognize the importance of making the business known. While there
are a variety of ways you can accomplish this, one way you should
definitely not overlook is search page advertising. When you are
looking for a plumber or a nearby burger joint, you most likely do
not pull out an atlas. Instead, you go to your computer or pull out
your smartphone and consult a search engine like Google or Bing, and
you should not expect anything less from your customers. Recognizing
this fact is the easy part; making sure that your company’s name
shows up high on the search results is where it can get slightly more
complicated. To begin with, have you ever heard of the terms PPC or
SEO?
Pay-Per-Click
Both PPC and SEO are Internet marketing
terms, and both work to gain increased traffic to your website. How
they achieve this task is where they differ. The first, PPC, or
pay-per-click, can also be referred to as paid search marketing,
cost-per-click (CPC), or search engine marketing (SEM). When it comes
to the search results, PPC deals with the sponsored links section of
the search engine. When a customer types a keyword phrase into the
search bar that is related to your business, services, products, or
industry, your ad will appear as a result. Each time a person chooses
to click on your ad, you pay the search engine a small fee. Before
your ad can appear in the sponsored link section, however, you must
create an account that will allow you to bid upon a space for certain
keywords against other similar businesses. Generally, this type of
marketing is quick and easy to set up and tends to attract more
customers who are ready to buy than those in the organic search
results. But organic search results should not be shrugged off
either.
Search
Engine Optimization
When it comes to the organic search
results that pop up with certain keyword phrases, you want to invest
time into SEO, or search engine optimization. Unlike PPC, SEO is
free. But it also may take more time than PPC to see results. What
SEO does is works to place your website as close to the top of the
organic search results as possible. How you get to the top is by
improving the ranking of your website. Search engines rank websites
on a number of different factors, including keyword relevance, the
presence of new, full content, and the number of relevant links
pointing to the website. Just as with PPC, you will need to research
keyword phrases you want to focus on for your website. But SEO will
also need you to work on ensuring your website contains relevant
content, the fresher the better, and that it has been linked from
other legitimate websites or blogs.
So which is better: PPC or SEO?
Now that you are more familiar with the two terms, it may be easier
for you to decide. For some companies, however, it may be best to
consult with an Internet marketing company to discover if just one or
both methods will be the most beneficial for their company.
Search Engine Optimization is very effective but it is long time process :(
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